Publisher: Pearson; Pearson new international ed of 4th revised ed edition (June 20, 2013)

Language: English

ISBN-10: 1292023414

ISBN-13: 978-1292023410

Product Dimensions: 8.4 x 0.7 x 11 inches

Paperback. Pub Date :2013-06-20 Pages: 496 Language: English Publisher: Pearson For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives Marketing Management reflects the dynamic environment. inhabited by todays marketers. helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern. strategy-based approach covers critical. fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University- one of the world's leading scholars in behavioral decision-making-as a new coauthor.